Defining success: creativity
How to recognise and nurture creative and talent with Sara Maino
Sara Sozzani Maino is a curious seeker of emerging creative talent. As head of Vogue Talents, deputy director of Vogue Italia and international brand ambassador at Camera Nazionale della Moda Italiana, Sara supports creativity to be recognised in an increasingly competitive fashion landscape.
Sara began her fashion career in 1991, alongside her mother, Carla Sozzani, founder of the legendary 10 Corso Como boutique in Milan. In 1994, at the age of 19, Sara began her internship at Vogue Italia, which at the time was under the guidance of her aunt, the iconic editor in chief Franca Sozzani.
In this podcast Jodi Muter-Hamilton and Sara Maino explore the less tangible subject of how to recognise and nurture creative potential. We also discuss:
What kind of support systems and tools we need to have in place to help nurture creativity
How culture and global influences shape creative vision
Why we all must support the new generation to create responsible brands
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“I think that for me the door was open many, many years ago. Someone opened the door and gave me the chance. So at a certain point throughout my career, which had up and downs as everyone, I always thought, who is going to open the door to the new generation? So this is the reason why I continue to do this work, this job, which is very linked to passion and also to the fact of supporting the new generation because they are our future so we need to support them as much as possible.”
Images above from Vogue Talents entirely focused around environmentally-responsible projects, the latest edition, called "The World of Vogue Talents - The New Frontiers of Awareness".
This podcast with Sara Maino is the second of our two special podcast episodes which accompany our Defining Success report. Our first Defining Success podcast tackles an often tricky subject for creatives: money
22.06.21
