Insight
Defining success: a new vision of success for the fashion industry
Defining success: a new vision of success for the fashion industry is an invitation to imagine a new kind of success.
Like any other industry, fashion has been affected enormously by the Covid-19 pandemic. Our lives have changed beyond recognition and past visions of success now feel outdated. Yet we still need to make money. So how do we strike a balance between creativity, financial freedom, and our own and others’ wellbeing, while also taking care of our planet?
Released during Mental Health Awareness Week, Other day’s Defining Success report and two accompanying special podcast episodes explore notions of success gathered from a variety of people who have left the fashion industry or those who continue to forge their lives in fashion and wider creative industries.
Our aim is to encourage and support a new kind of success for the fashion industry. A kind of success that helps us find a better balance between creativity, work and wellbeing for everyone across the entire fashion industry and our planet.
Defining success: a new vision of success for the fashion industry features a collection of articles by authors as detailed below.
Foreword by Jodi Muter-Hamilton
Supporting creativity and innovation to flourish by Sophie Wilson
Building regenerative brands by Laura Gibson
Valuing wellbeing as wealth by Jessica Carroll
Creative culture as an agent of change by Jade Coles
Q&A with The Fabricant
Many special thanks to: Amy Foster-Taylor, Amy Trinh, Andrea Brocca, Anna Sofat, Arts Council England, Chloe Isidora, Colomba Leddi, Evan Phillips, Gee Linford-Grayson, Holition, Jacob Winter, Jade Coles, Jasmine Douglas, Jessica Carrol, Karen Ruimy, Lida Hujić, Lottie Leefe, Mehjabeen Patrick, Natasha Fernandes Anjo, Pia Stanchina, Sally Farr, Sara Maino, Sophie Wilson, Sydney Pimbley, The Fabricant.
PARADIGM SHIFT
Future Forecast 2020
A combination of magic and logic, alchemy and analytics, or heart and head, are what guides us at Other day (previously know as Black Neon Digital) to look head and plan how we will shape the future for ourselves and our clients. Whatever phrase you choose to identify with we can be certain you must trust your intuition and use that as a source to guide your business decisions. We also know that when intuition is backed by data, clear business direction with aligned flourishing people, we are onto something.
Here we will share with you a few of the macro trends we feel are going to become increasingly important for 2020. As we reassess what is important to us, we open the door to exciting business models and ways of communicating ideas. The common thread between each of our trends is that they signal a shift in perception, bringing close the things we value most, at the heart, respecting people. In essence they are not trends at all, they are part of a collective movement, a paradigm shift.
We have a deep understanding of how movements will shape the future of brand and consumer interaction.
Our focus is always around three core pillars: sustainability, innovation and human connection.
We also offer bespoke insight presentations and workshops. Contact us to discuss how we can help you understand your place in the future.